Tourism and Hotel Management, a professional programme in its own identity, was solidified as an international academic discipline in 1840s. The modern idea of Tourism and Hotel Management was influenced by the medieval period of 12th and 17th century during the industrial revolution and recent development that resulted into Tourism and Hotel Management. Tourism is one of the fastest growing industries in the world. The sector however, still lacks a qualified human resource base to handle this increasing influx of visitors. Therefore this program has been designed to suit the high demand of tourism professionals to provide quality services in the sector. Tourism and Hotel Management is increasingly holding a central place in official, academic and popular discourses in the world. As such, a comprehensive and representative understanding of the role and significance of Tourism and Hotel Management continues to be a major gap particularly in the context of developing countries. The need for such capabilities for Tourism and Hotel Management practitioners in the developing countries can best be imparted through this well packaged Degree course of Muteesa 1 Royal University.
There is an increasing need for Tourism and Hotel Management demand to train a critical human resource with context specific capabilities specifically tailored to a better understanding of tourism and hotel management practitioner’s challenges in all aspects of developing countries, regional and the developed countries. There has been an overwhelming demand for guides in resorts, and game parks, rangers, marketers’ and promotion tourism, customer care, and personnel’s managers. The students of this course will be provided with knowledge, skills and the right attitudes that will enable them to practice responsibly. This will enhance their abilities to contribute to the social, political and economic transformation of the masses in Uganda and the outside world.
- To become the premier tourism school of knowledge and excellence in producing graduates who are capable of injecting innovative ideas and practice into the tourism business world, in a bid to promote local and international visibility and leadership in tourism related research, teaching and training, to facilitate the expansion and development of tourism industry in Uganda.
The mission is three-fold, and as the premier tourism school in Uganda, Muteesa I Royal University will achieve its vision by the following actions:
- Providing equal opportunity for all Ugandans while maintaining an affordable, high quality education;
- Providing relevant programmes of study which emphasizes a greater focus on higher education and professional studies; linking and sharing tourism programmes to development needs in Uganda through education, collaboration and partnerships; Enhancing the cultural and environmental aspects in the promotion of education on domestic and international tourism within the framework of sustainability.
- To form a competent, vibrant and dynamic human resource with a deeper critical and analytical understanding of Hotel and Management processes, conceptualise, plan, and implement tourism and hotel management professionalism that will enhance the required knowledge, skills and appropriate attitudes in tourism management. This will enable them to effectively participate in the development of tourism as an academic discipline and to improve the standards of management in the tourism industry.
- To provide students with appropriate knowledge, skills and competencies in strategic tourism planning, hospitability services, marketing and promotion, management of tourism enterprises, while continuing to promote moral integrity, traditional values, culture, while sharing best tourism practices and social responsibility.
- To guide students towards developing appropriate research methods and communication skills in the promotion of quality tourism including aspects of travel and hospitality services management, analysis of performance indicators, and best practice in national and international tourism development.
- To provide a sustainable academic program designed for our students to secure an early level position leading towards leadership, managerial and entrepreneurial as well as pioneering roles in tourism and hospitality industry.
By the end of the programme, the students will have;
- Appropriate knowledge, skills and competencies in strategic tourism planning, hospitability services, marketing and promotion, management of tourism enterprises, while continuing to promote moral integrity, traditional values and culture with best tourism practices and social responsibility.
- Appropriate research skills in the promotion of quality tourism including aspects of travel and hospitality services management, analysis of performance indicators, and best practice in national and international tourism development.
- Capabilities in managerial and entrepreneurial as well as pioneering roles in tourism and hospitality industry.
The degree in Tourism and Hotel Management will target all those men and women who wish to study and upgrade in Tourism and Hotel Management. The course will specifically target those students fresh from S.6 from any background, with at least one principle pass and two subsidiaries at the same sitting or those with the equivalent. The course will also target those with other diploma or degree qualifications who may want to study Tourism and Hotel Management as well. The course level is at undergraduate level or/ a bachelors’ degree.
Resources and Scholastic Materials
The Degree in Tourism and Hotel Management is housed in the Faculty of Social Culture and Development Studies. They will therefore share the physical, administrative, academic infrastructure and resources within the Faculty. In addition, the programme will share the structures and services provided by the wider University. The available materials include the University Library, radio studio, the university newspaper and photo studio for photographic production. These facilities will enhance the practical and hands-on training of the students in their respective specializations in the mass communication discipline.
The programme is sharing the physical facilities, infrastructure, administrative, and academic resource within the Faculty and department of mass communication.